Department of Sociology, Amity Institute of Social Science (AISS)

Amity University, Noida 201303

INTRODUCTION

Lesbian, gay, bisexual, transgender, and other queer people are collectively referred to as the LGBT community (also known as the LGBTQ+ community, GLBT community, gay community, or queer community) and are bound together by a shared culture and social movements. These groups often value individualism, sexuality, variety, and pride. LGBT activists and sociologists view the development of the LGBT community as a counterbalance to the pressures of heterosexism, homophobia, biphobia, transphobia, sexualism, and conformism that present in society at large. Pride parades serve as both a perfect illustration of the phrase application and a representation of its general meaning. The term pride, or occasionally gay pride, represents the LGBT community identity and collective power. The political affiliations of the LGBT community are numerous.

Lesbian, gay, bisexual, and transgender persons do not all identify as members of the LGBT community. Gay villages, LGBT rights organizations, LGBT employee groups at businesses, LGBT student groups in schools and colleges, and LGBT-affirming religious organizations are just a few of the organizations that may be categorized as belonging to the LGBT community. LGBT communities may unite to support initiatives for civil rights that advance LGBT rights in different parts of the world. In addition, prominent public figures may provide their support to these groups in certain cities. For instance, LGBT supporter and performer Madonna said,I was requested to perform at several Pride celebrations throughout the world — but I would never, ever turn down New York City.

DESCRIPTION OF UNDERTAKEN WORK

In all of our worldwide activity, we hold ourselves to a set of values:

  • Honesty and Humility in sharing what we have learnt on our path to equality;
  • Learning from and about the experiences of other movements;
  • Consulting, coordinating, and working with partners;
  • empowering local LGBT rights activists to take the initiative;
  • standing up for what is right and staying the course;

These were created after extensive collaboration with LGBT rights activists from 55 different nations. They are based on the principles set by the Amsterdam Network, an international network of LGBT rights NGOs, of which Stonewall is a part, and they reflect how we may best assist their struggle for equality.

Create a curriculum for LGBT activists in Sub-Saharan Africa that focuses on giving them the campaigning skills they need to win over influencers and new supporters. Adapt the Programme to operate in Latin America and the Caribbean and expand our new project to mobilize change-makers in Turkey and the Balkans into other important work sectors, such as education.

Create a new capacity-building Programme to assist LGBT organizations globally in efficiently raising money and developing into long-lasting organizations.

ACHIEVEMENTS

  • provided continuing assistance and instruction for Department of International Development and Foreign and Commonwealth Office staff members to support LGBT rights, including connecting them with local activists.
  • encouraged the UK government to bring up LGBT rights at conferences on international human rights. Thirteen of Stonewall proposals have been implemented by the Foreign and Commonwealth Office at the UN as of yet.
  • Helped the Department for Overseas Development create its first LGBT Approach to make sure that funds allocated for international development from the UK are used to help LGBT populations appropriately.
  • Worked as part of a coalition to press the United Nations to improve data collection for LGBT rights.
  • Worked in collaboration with over 20 international development charities, including Oxfam and Save the Children UK. This included convening a regular roundtable for advancing LGBT inclusion in international development. Together, we have influenced the UK government’s approach and shared best practice.
  • Made submissions to parliamentary inquiries on global LGBT rights, foreign affairs and international development.
  • Contributed to research in collaboration with the Institute of Development Studies.

SELF EVALUATION

  • To honour pride month, several companies have modified their social media logos throughout the years to VIBGYOR.
  • Only a select handful, though, have introduced the most colorful, varied, and welcoming advertisements that positively portray and fully accept the LGBTQIA+ population.
  • Today, we take a look back at some of these timeless commercials that attempted to normalize all shades of love and started a dialogue in our nation.

It is wonderful to see Indian companies updating their social media logos in support of LGBTQIA+ populations during Pride Month. It demonstrates that a lot of companies are talking about pride and that acceptance of LGBTQIA+ rights is rising. Every year, there are more initiatives supporting LGBTQ rights.

However, the discourse needs to go beyond symbolism and profit potential in order to normalize all shades of love in India. LGBTQIA+ couples are still not represented by brands in their regular, useful advertisements. A cis-heterosexual pair is depicted in virtually every Valentine Day advertising, and only Pride Month in India is set apart for recognizing the presence of LGBT people in that country. There hasn’t been a single advertisement in India that targets the asexual community. We decided to take a look back at some of the iconic commercials that were produced by brands who dared to speak up and break some taboos because many Indian brands have failed to give the community a voice through their campaigns, to make the queer community a part of their everyday life conversation, and to step out of their comfort zones.

BIBLIOGRAPHY